ABOUT ME!
I’m a Senior Visual Designer based in Chicago, working at the intersection of design, marketing, and performance.
Over the years, my role has taken on a lot of titles—graphic designer, web designer, front-end designer, A/B testing specialist—but the throughline has always been the same: solving visual problems in a way that’s clear, effective, and actually works in the real world.
What I Do
I specialize in designing digital experiences that balance brand and performance.
That means:
-Building clean, modern design systems
-Creating conversion-focused web experiences
-Designing with real-world implementation in mind
I’ve spent a large part of my career working with global brands, where the work needs to not only look good, but scale, perform, and evolve over time.
How I Think
My approach is rooted in clarity.
I’m heavily influenced by Bauhaus principles—strong typography, intentional structure, and thoughtful use of space—but I’m just as interested in pushing things when the project calls for it.
At the end of the day, I see design as a system:
-Every element has a purpose
-Every decision supports communication
-Every detail contributes to the overall experience
Design + Build
I also bring a front-end mindset into my work.
Understanding how things are built has shaped how I design—helping me create solutions that aren’t just conceptual, but practical and executable. It’s less about handing something off, and more about thinking through how it actually lives and functions.
Beyond Design
Outside of design, I’ve spent years as a musician and sound artist, working across a range of projects from structured compositions to free improvisation.
That influence shows up in how I think about rhythm, composition, and space—whether it’s visual or sonic.
Trends change, tools evolve, but the goal stays the same: make something clear, make it meaningful, and make it work.