Western Union - Canadian Foreign National Social Media Campaign
Led visual design for this social campaign centered on a “home away from home” competition, driving user-generated stories and increasing engagement.
Western Union - Canadian Foreign National Social Media Campaign
Led visual design for this social campaign centered on a “home away from home” competition, driving user-generated stories and increasing engagement.
Western Union - Canadian Foreign National Social Media Campaign
Led visual design for this social campaign centered on a “home away from home” competition, driving user-generated stories and increasing engagement.
Problem
Needed to better connect with Canadian foreign nationals in a crowded social space
Traditional brand messaging lacked personal relevance and emotional resonance
Low incentive for users to actively engage or share their own experiences
Action
Supported development of a “home away from home” campaign concept centered on user stories
Designed visual assets for a social competition to drive participation and content creation
Created bold, culturally resonant social visuals optimized for engagement
Result
Increased user-generated content and story submissions
Boosted social engagement and interaction with the campaign
Strengthened emotional connection between the audience and the Western Union brand
Problem
Needed to better connect with Canadian foreign nationals in a crowded social space
Traditional brand messaging lacked personal relevance and emotional resonance
Low incentive for users to actively engage or share their own experiences
Action
Supported development of a “home away from home” campaign concept centered on user stories
Designed visual assets for a social competition to drive participation and content creation
Created bold, culturally resonant social visuals optimized for engagement
Result
Increased user-generated content and story submissions
Boosted social engagement and interaction with the campaign
Strengthened emotional connection between the audience and the Western Union brand
Problem
Needed to better connect with Canadian foreign nationals in a crowded social space
Traditional brand messaging lacked personal relevance and emotional resonance
Low incentive for users to actively engage or share their own experiences
Action
Supported development of a “home away from home” campaign concept centered on user stories
Designed visual assets for a social competition to drive participation and content creation
Created bold, culturally resonant social visuals optimized for engagement
Result
Increased user-generated content and story submissions
Boosted social engagement and interaction with the campaign
Strengthened emotional connection between the audience and the Western Union brand